From Annie
A founder’s note on why BATHEIA began.
A founder’s note on why BATHEIA began.
How BATHEIA and Surplusly Are Partnering to Cut Waste & Create Luxury Skincare with Purpose
Abouit BATHEIA:
BATHEIA is a UK-based skincare and body care brand focused on gentle formulas, modern design, and small-batch production.
About Surplusly:
Surplusly is a UK open marketplace that helps small businesses buy and sell surplus packaging, materials, and production stock.
Introduction
At Batheia, we believe skincare should feel luxurious and leave a lighter footprint. Founded in the UK with a mission to deliver effective formulas rooted in science and design, our brand has always prioritised quality, transparency and elegance. As we scale, we’re also determined to act responsibly — which is why we’re thrilled to partner with Surplusly.
Why Sustainability Matters for a Growing Skincare Brand
Luxury doesn’t mean waste. From packaging to ingredients, the environmental demands of skincare are real — virgin materials, over-production, unused packaging components all create impact. For a small-batch, premium brand like Batheia, balancing aesthetics, performance and sustainability is critical.
That’s where Surplusly comes in.
Our Collaboration with Surplusly
Surplusly is a UK-based platform that connects brands with surplus or “waste” materials from factories, packaging houses and beyond — materials that still meet high standards but would otherwise be discarded.
By working together:
Batheia gains access to high-quality surplus packaging and components, reducing procurement cost and material waste.
Surplusly extends its reach in the beauty sector and supports circular-economy practices in the skincare industry.
Together we reduce landfill waste, lower environmental impact, and strengthen supply-chain sustainability without compromising on luxury or performance.
What It Looks Like in Practice
In our latest product launches you’ll see this partnership in action: bespoke packaging built from surplus materials, minimal waste production runs, and smarter inventory planning to prevent over-stock. We also share feedback and planning in real time to help Surplusly source exactly the right materials for future launches.
Our aim: the same premium experience, just smarter.
Benefits to You, the Customer
When you choose Batheia, you’re getting dermatologist-backed performance, design-driven aesthetics, and now — a brand that actively works to minimise waste. It means you can trust us on results and values.
We’re proud of our formulas and proud of the impact we’re making with Surplusly by our side.
Looking Ahead
This partnership is only the beginning. We’re exploring more ways to streamline our production, improve recyclability, and extend material lifecycles. With Surplusly as a strategic partner, we’re excited to lead the way for premium skincare that does good and feels good.
Closing
Thank you for supporting Batheia’s journey. By choosing us, you are helping redefine what luxury skincare can look like — powerful, elegant, and sustainable. Together with Surplusly, we’re committed to reducing waste, raising standards, and delivering a beautifully responsible skincare ritual.